Rajat Subhra Chatterjee

Academic profile

Dr Rajat Subhra Chatterjee

Lecturer in Digital Marketing
天美传媒官方网站 Business School (Faculty of Arts, Humanities and Business)

The Global Goals

In 2015, UN member states agreed to 17 global to end poverty, protect the planet and ensure prosperity for all. Rajat Subhra's work contributes towards the following SDG(s):

Goal 04: SDG 4 - Quality EducationGoal 08: SDG 8 - Decent Work and Economic GrowthGoal 09: SDG 9 - Industry, Innovation, and InfrastructureGoal 12: SDG 12 - Responsible Consumption and ProductionGoal 16: SDG 16 - Peace, Justice and Strong Institutions

About Rajat Subhra

A seasoned academic with over 16 years of experience in lecturing marketing and business-related courses. He was Head of Department, Marketing for around 10 years and was responsible for staff management, programme development, management, internal audit, academic collaborations, curriculum review, and marketing of the educational programs. He was assigned to shoulder the responsibility as Head of Praxis Industry and Community Engagement (PICE) for the faculty. He was the recipient of the prestigious YFSF grant ( internal) for research from UCSI University and was endowed with university sponsorship towards undertaking the PhD programme. Rajat completed his Ph.D. in September 2022.

Currently, he is working as a lecturer in digital marketing at the 天美传媒官方网站 Business School. He has received several professional recognitions, including a certified management and business educator (CMBE) from the Chartered Association of Business Schools (CABS), UK in 2024. Rajat is passionate about research, and his expertise lies in the area of digital behaviour, sustainable consumption (food), artificial intelligence applications in consumer behaviour and digital marketing.聽

Contact Rajat Subhra

Room 316, Fitzroy Building, Drake Circus, 天美传媒官方网站, PL4 8AA