Rong Huang

Academic profile

Dr Rong Huang

Interim Head of School
天美传媒官方网站 Business School (Faculty of Arts, Humanities and Business)

The Global Goals

In 2015, UN member states agreed to 17 global to end poverty, protect the planet and ensure prosperity for all. Rong's work contributes towards the following SDG(s):

Goal 04: SDG 4 - Quality EducationGoal 07: SDG 7 - Affordable and Clean EnergyGoal 08: SDG 8 - Decent Work and Economic GrowthGoal 12: SDG 12 - Responsible Consumption and Production

About Rong

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  • Associate Professor (Senior Lecturer) in Tourism Marketing
  • Guest Professor in Tianjin University of Commerce (China)
  • Senior Fellow of Higher Education Academy

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Supervised Research Degrees

  • Tian, X. R (2014) "An Investigation of current system of destination management organisations: the case of China"听
  • Wight, C. A (2014) "Tracking the discourses of occupation and genocide in Lithuanian Museums and Sites of Memory"
  • Chen, Q (2016) "An investigation of the role of food tourism in promoting Chinese regions"
  • Zhang, J. H. (2020)听Job motivation and Job satisfaction at International Hotel Chains in China
  • Xu, T. (2020)听Decision-making process of Chinese senior travellers
  • Chen, X. Z (2022) Location strategies of multinational hotel groups in China (Director of Studies)
  • Dinc, Lokman (2022) Understanding the dynamics of the trend of dining organically in British restaurants (Director of Studies)
  • Lei, Yu (2023) Senior Travel in Guizhou (China) (Director of Studies)
  • Hammad, Ahmed (2023) Investigating the impact of charismatic leadership on employee innovative behaviour in SMEs Travel Agents in Egypt: The mediating role of employee creative voice.听听听(Director of Studies)
  • Yang, Xiaoshan (2024) Tourist Perceived Destination Innovativeness: a case of Hunan (China) (2nd Supervisor)
  • Mohamadia Alnasan (2025) Business Performance of Commercial Art Gallery in Syria (Director of Studies)听听
  • Fa Wang (2026) International Postgraduate Taught Students' employability (Director of studies)
  • Jingyu Wu (2026) Tourism and Hospitality undergraduate students' employablity in Guizhou (Director of Studies)

Current doctoral students:听

  • Udanee Thembiliyagoda Digital marketing adoption model of SMEs travel Agents in Sri Lanka (Director of Studies)#
  • Xiaochuan Lu Developing a wedding tourism in the UK (Director of Studies)
  • Tonari Arikekpar, Nigerian international students' experience (Director of Studies)
  • Gary Hudson, From Espoused to Enacted Values: Sensemaking, Person鈥揙rganisation Fit, and Workforce Engagement in Hybrid UK Healthcare Organisations听(Director of Studies)
  • Nadine Elghool, Luxury Without Compromise: Balancing Emerging Technologies, Guest Experience, Operational Efficiency and Legal Risk in the Luxury Hospitality Sector听(Director of Studies)
  • Sachi Pradana Mudiyanselage, Walking Heritage: Intangible Cultural Knowledge, Community-Based Nature Tourism, and Social Mobility among Tamil Youth in the Hill Country of Sri Lanka听(Director of Studies)

Teaching

Postgraduate level:听

  • Experience design and digital marketing
  • Capstone Project

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Contact Rong

Room 322, Fitzroy Building, Drake Circus, 天美传媒官方网站, PL4 8AA
+44 1752 585656